Are You Applying Your Grooming Products Wrong? Shaving | Nov 1, 2017

Congratulations. You’ve made the leap to high performance skincare, which means you take looking good seriously. But if you over-scrub your face or apply serums after your moisturizer, you’re not getting the best possible results from your grooming products. The way you apply them is just as important as what’s inside. It’s like refinishing your floors: you wouldn’t put the sealant on before the stain, right? Here’s your grooming primer, step by step.


Think of this step as waking up your skin. Rather than just slapping on a cleanser and rinsing it off, massage it in making large circles with your fingertips. This stimulates blood flow and ensures you’re getting your mug squeaky clean.

PRO TIP: if you’re stopped up, spend more time massaging around your nose. TRY: Glycolic Facial Cleanser 


The tendency is to put some muscle behind your scrub, but a lighter touch will yield better results. Use the same method as the cleanser with smaller, tighter circles. Focus on areas like your nose and forehead, which are more prone to clogged pores.

PRO TIP: Exfoliate before shaving. It raises the whiskers and preps your face for a closer shave. TRY: Facial Scrub 


Using your fingers – massage the product into your face from the nose, outwards.

PRO TIP: Don’t forget about your neck – front and back, and make sure to hit the ears, too. TRY: Oil Free Facial Lotion